Boston’s newest shoe startup, Category 5, finds a promotional opportunity at Figawi Race Weekend

Boston Globe 5/28/13: Boston’s newest shoe startup, Category 5, finds a promotional opportunity at Figawi Race Weekend. Massachusetts is home to a closet full of big-name shoe brands, from New Balance to Reebok to Converse to Rockport. One of the state’s newest shoe startups, Category 5 Boat Shoes, is still trying to achieve that kind of name recognition. So over the holiday weekend, the founders were schmoozing with the entrants in the annual Figawai sailing race from Hyannis to Nantucket. And the Framingham company presented a special-edition pair of boat shoes, pictured at right, to the winning skippers.  Category 5 won the grand prize in this year’s business plan competition at the University of Miami.  The startup’s five founders all grew up together in Sudbury and Wayland.

A more detailed profile on Category 5 was published last summer.

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