Milford Daily News 5/17/10: Campaign promotes bicycle awareness, safety. In a decade bicycling up to 100 miles a week around his Wayland home, Rick Cohen figures 95 percent of the drivers and cyclists he's encountered have been respectful and safe. It's the other 5 percent that can give a bad name to either mode of transit – the drivers who roar past bikes a few inches away, the cyclists who breeze through red lights. A statewide bicycling association launched a new public awareness campaign last week in hopes of making both sides more aware of the role bicycles play on the road. To Cohen, it sounds like the best bet to reduce rocky – even dangerous – encounters between motor and pedal power. "I think, really, awareness is the best way to go, and the acceptance that we both share the roads," said Cohen, 52, a triathlete.