The DenverChannel.com 11/12/21: The popularity of curling; how the Winter Olympics bring attention to the niche sport.  The Olympics puts eyes from all over the world onto sports many have never played and curling is one of them. It’s mostly a niche sport but when the winter Olympics come around every four years, more people give it a try. Curling is older than the United States. Shelley Dropkin, the vice president of Broomstones Curling Club in Wayland, Massachusetts, says it actually started on the ponds of Scottland as early as the 1500s. Despite the sport’s longevity, many people are still unfamiliar with it.