Business Wire 4/20/15: The North Face Aims to Recycle More Than 100,000 lbs of Apparel and Footwear in 2015. The North Face today announced the expansion of its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition. Clothes The Loop extends the lifecycle of apparel and footwear brought in by consumers by giving them a new life through reusing items or reverting them to basic materials used for new product manufacturing. Initially piloted at 10 The North Face retail locations in February 2013, Clothes The Loop is now available in all 83 of The North Face retail and outlet stores nationwide. [Note: There is a North Face store in Natick Mall.]
#ClothesTheLoop Contest
In celebration of Earth Day, from April 20 until April 26, for each store visitor who brings in used products to a Clothes The Loop bin, The North Face will make a $5 donation to the Conversation Alliance. During this time and throughout the year, apparel and footwear contributions will also automatically earn customers one discount voucher per day to be used towards purchase of The North Face products. Additional details on vouchers are available at www.thenorthface.com/clothestheloop.
Additionally, customers can take a photo of themselves recycling their products and share it on Instagram and Twitter with the hashtags #ClothesTheLoop and #TNFContest. Anyone who tags a friend to encourage them to recycle will be entered in a contest to win a $100 gift card. For the official contest rules, see: http://neverstopexploring.com/2015/04/15/clothestheloop-sweepstakes/.
How the Program Works
The North Face Clothes The Loop bins will be set up in all 83 store locations. Through an ongoing partnership with I:Collect (I:CO), Clothes The Loop accepts used apparel and footwear from any brand in any clean, dry condition. This includes anything from t-shirts and beanies to hiking boots and sandals.
Items collected through Clothes The Loop are sent to a recycling center where they are sorted into more than 350 categories and designated either to be reworn, repurposed or recycled into raw materials for other products such as insulation, carpet padding, stuffing for toys and even fiber for new apparel and footwear. The North Face will donate proceeds accrued through Clothes the Loop to the Conservation Alliance, which funds community-based campaigns to protect outdoor areas for their habitat and recreation values. The North Face is a founding member of the Conservation Alliance, which celebrated 25 years of operation in 2014.
For more information about Clothes The Loop or The North Face brand’s partnership with I:CO, please visit: www.thenorthface.com/clothestheloop.
