Parmenter August Partner of the month

(left to right) Cindy Mayher, Parmenter Foundation Executive Director, Susan Richmond, Wade Rubinstein, owner Reasons to be Cheerful and Dominque Baker
(left to right) Cindy Mayher, Parmenter Foundation Executive Director, Susan Richmond, Wade Rubinstein, owner Reasons to be Cheerful and Dominque Baker

Reasons to be Cheerful – what a great name for a local ice cream parlor in West Concord. If you haven’t visited their shop- it’s worth putting on your list of things to do. Reasons to be Cheerful recently donated ice cream for the second year in a row to Parmenters’s Camp Erin Boston Ice Cream Social. Camp Erin Boston is a free weekend overnight bereavement camp for children and teens ages 6 through 17 who have experienced the death of someone close to them. In recognition for their generosity, Reasons to be Cheerful is Parmenter’s partner of the month for August.


The ice cream social is the first opportunity for the campers to meet their buddies. Families and children come to the ice cream social carrying emotions about the losses they’ve suffered and anxious nerves about camp. What better way to ease those nerves than to get to know one another while eating Reasons to be Cheerful delicious home-made ice cream. The campers come from all over Massachusetts and the buddies of all backgrounds are from Massachusetts and beyond; some come from as far away as Colorado and Mexico. The buddies all have a connection or desire to help a child for a weekend at this special bereavement camp. 

Reasons to be Cheerful’s owner, Wade Rubinstein said “our mission is to put a smile on people’s faces”. Reasons to Be Cheerful is Concord’s dessert café is a gathering place in the neighborhood where people can come together and enjoy something sweet or savory. In support of the community Reasons to be Cheerful hosts a regular open mic night, poetry night, they partner with the library for special events and happily display local artists work on their walls. All great reasons to be cheerful!

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