Wayland Patch 10/27/12: Wayland Friends Ready for Challenge of Activewear Business. When it comes to activewear, two Wayland moms have been doing their research. What did they find? Well, not what they were looking for in Wayland or nearby. So Janet Haspel and Janet Cramer decided to bring what they were looking for right into Wayland homes. Haspel and Cramer founded BOD (Beautiful, Original, Distinctive) this summer as a company built around making unique, high-quailty activewear available in a home-based format.