Boston Globe 9/19/12: Johnny Appleseed of low-maintenance grass seed heading to Wellesley. Grass guru Jackson Madnick has been calling me every few weeks from his never-ending world tour to promote Pearl’s Premium lawn seed. His goal? To remind me that fall (not spring) is actually the best time to start a lawn. Wayland-based Pearl’s developed its own breeds of seeds for low-maintenance lawns, which don’t require as much water or mowing as typical seeds. In 2010, the company took one of the top prizes at the inaugural MassChallenge startup competition.