Wayland Town Crier 8/30/12: Wayland resident involved in business for 'cool' shoes. Jason Shuman was sitting in a chapter meeting of Sigma Phi Epsilon at the University of Miami when he had an epiphany, a revelation that encouraged the then-sophomore to start his own business (Category 5 Boat Shoes). The Sudbury resident noticed a lot of companies offer products with Greek letters to fraternities and sororities that tend to be overpriced and low quality. “You’re paying $100 for a sweatshirt with your logo on it and you’re kind of looking at yourself when you get it. You’re saying, ‘Why did I do that?’”