Wayland Student Press Network 6/3/11: Alumni launch their own start-ups. After graduation, many students hope to attend college, earn a degree and find a job. However, three Wayland High School alumni took a slightly different path. Alex Schultz, George Keeler and Max Gredinger decided to take their careers into their own hands and start their own companies. Gredinger, 20, a Wayland Public Schools student from first through eleventh grade, started a business called Hold My Coat. Hold My Coat represents young, talented musicians. Schultz and Keeler graduated WHS in 2005, then reconnected after college. They then created George Guest, a company that makes high-end backpacks.