btone FITNESS officially opened in Wayland on January 24, and issued the following press release:
Workout incorporates customized reformer machines, offering slow movements for super fast results
btone FITNESS Studios is pleased to announce the official opening of its newest location in Wayland, MA on Monday, January 24th. The new 1,630 square foot studio is the growing company’s 11th studio and is the latest in the company’s rapidly expanding franchise. The Wayland studio joins other btone locations in Boston including those in Back Bay, the North End and South Boston, along with studios in Andover, Hanover, Lexington, Middleton, Waltham and Wellesley. There’s also a West coast location in Carson, California and plans call for additional franchise studios to open throughout New England in the spring and summer months of 2022.
btone FITNESS was founded by Jody Merrill who says, “Wayland is such an exciting market for us. We found the perfect location and the quintessential franchise partner in Suzanne Thornfeldt, who’s been an amazing brand ambassador for btone and our TONE workouts since 2013. We couldn’t be happier with our newest location and know this studio will be a tremendous success from the get-go. We can’t wait to introduce Wayland to our custom, state-of-the-art equipment and our full body workouts. Get ready Wayland, here we come!”
The new Wayland studio is owned by Wayland resident, and former Division I athlete, Suzanne Thornfeldt, who grew up in the neighboring town of Weston. She’s been a btone client since 2013, and was most recently an instructor at btone Waltham. Ms. Thornfeldt is equally enthusiastic about the Wayland studio opening. “I’ve known for a long time Wayland would be an ideal market for btone FITNESS. After having twins, I was eager to find a new, efficient and effective workout and btone hit the spot. I was hooked from my first bungee kick. When our space at 61 Andrew Avenue become available, we jumped at the chance to open in the heart of Wayland Town Center. The additional retail that’s nearby, along with the office and medical buildings around us, will make it convenient for local residents, women and men alike, to squeeze in a 45-minute total body TONE workout during their daily routine. And this is all about making a btone workout easy and accessible.”
The Wayland studio will offer 11 customized reformers, exclusive to btone FITNESS. Unlike other group exercise classes, btone specializes in 45-minute total body TONE workouts on these reformer machines, allowing clients to tailor each and every move with spring resistance and body placement. With these reformer machines, clients can either modify or vary their workout based on their current fitness level and wellness goals.
To celebrate the opening of Wayland btone FITNESS, the studio is pleased to offer several pre-opening specials and TONE-free donation classes on Saturday, January 22nd and Sunday, January, 23rd – TONE for free while supporting, with a financial donation, the Buddy Dog Humane Society, an animal shelter and adoption facility in nearby Sudbury, MA.
Studio Address: 61 Andrew Avenue in Wayland Town Center, Wayland, MA
Opening Date: Official opening will take place on Monday, January 24, 2022
Studio Features: – btone FITNESS boutique selling grip socks and athletic wear
– Storage areas
– Childcare on select days during the week
Price: For additional class pricing, daily schedules and sign-ups, visit: https://www.btonefitness.com/intro-offer/wayland
Donate: TONE for free while supporting, with a financial donation, Sudbury’s Buddy Dog Humane Society.
COVID Protocols: btone FITNESS Wayland is following all CDC and town of Wayland Board of Health guidelines. COVID protocols will be as follows:
- A COVID waiver must be signed before class
- Masks are strongly encouraged, regardless of vaccination status
- A hospital-grade HEPA filtered air purifier system will filter air every 15 minutes
- In addition to the studio’s cleaning protocols, wipes and disinfectant sprays will be used to disinfect and sanitize machines
- Weather permitting, doors will be propped open to keep fresh air circulating
- Hand washing and sanitizing will be required before class
- Private TONE sessions are available