Boston Globe 11/12/09: At museum for kids, a new focus on parents.  Wayland resident Neil H. Gordon recently took the reins of one of the state’s most visited children’s attractions, the Discovery Museums in Acton, but his goals for the hands-on educational institution include plans that target an unexpected constituency: parents.

 

“Parents are half our audience and what business wouldn’t want to be sure that half their audience was excited about their experience,’’ said Gordon, the new chief executive officer. “I can count on the kids saying ‘I want to go back to the Discovery Museums.’ The goal is to get the parents to say it too.’’